FOOD WE NEED VS FOOD WE WANT

The importance of food to man cannot be overlooked. You don’t have to be a foodie to start worrying about the food on your table or the absence of certain foods. Food comes with its dilemmas; the absence or insufficiency of it poses a problem as well as the abundance of it. This explains why…

Brands, Rivalry and Perceptions

I watched a video on “Big Think” that made me reflect on the Mboko Gang vs King Kong gang, IPhone vs Samsung Galaxy, BMW vs Audi, Nike vs Adidas, Davido vs Wizkid, and Ronaldo vs Messi brand rivalries, just to name but these. Brands influenced our behavior in ways that extend far beyond the point…